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Prior to the twenty-first century, essentially all research on human personalities was conducted by means of interviews, questionnaires, and laboratory studies, rather than collecting data out in the wide world that humans inhabit. Aside from the artificiality imposed by these methods, they also limited the amount of data that could be obtained about any given individual. Now that millions of people carry mobile devices, we can begin to escape those limitations, by carefully developing the range of new methods that have become possible. This chapter reports a landmark study that administered a traditional 100-item psychological questionnaire via an Android app, within 1 week obtaining data from 3,267 respondents. The items were self-descriptions designed to measure the Big Five personality dimensions, and a factor analysis limiting the results to five dimensions confirmed that they did. But relaxing this limit revealed fully 15 dimensions of personality. The chapter embeds this main study in pilot studies, including one in which people rate each other in terms of the Big Five, others expanding the Semantic Differential to record a wide range of qualities, and one using a pocket computer to record 46,000 ratings by one individual, categorizing 2,000 situations in terms of 20 emotions plus the three traditional dimensions of the Semantic Differential. The chapter concludes with demonstration studies of how a Nintendo 3DS portable game machine can be used to administer the equivalent of intelligence tests in the field, and provide the photographs to rate a person’s possessions in terms of the Semantic Differential.
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- Mobile and Ubiquitous Capture
William Sims Bainbridge
- Springer London
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