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2020 | OriginalPaper | Buchkapitel

Mobile-based Text Messages for Improved Pediatric Health in Rural Areas of Pakistan: A Qualitative Study

verfasst von : Sitwat Usman Langrial, Jaap Ham

Erschienen in: Persuasive Technology. Designing for Future Change

Verlag: Springer International Publishing

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Abstract

Persuasive Technology (PT) as a field of research provides tremendous opportunities for helping people improve their health and wellbeing. This paper highlights opportunities for empowering rural female population through a simple text-based persuasive intervention. The study was performed in June 2019 in a remotely located population in North-Eastern Pakistan. The target population were young mothers who were frequent users of mobile phones and able to read text messages. The study investigated whether simple Mobile-based Text Messages based on Integrated Management of Childhood Illness (IMCI) could bring a positive behavior change in mothers such as breastfeeding, avoiding self-medication when a child is sick and having the child immunized regularly. For data collection, we opted to conduct Focus Group Discussions in order to gain richer insights. The findings revealed that a high majority of the participants found the text messages to be useful. More interestingly, just over the span of one month, these participants reported to have a natural change in their behaviors.

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Metadaten
Titel
Mobile-based Text Messages for Improved Pediatric Health in Rural Areas of Pakistan: A Qualitative Study
verfasst von
Sitwat Usman Langrial
Jaap Ham
Copyright-Jahr
2020
DOI
https://doi.org/10.1007/978-3-030-45712-9_12