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Review of Managerial Science

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15.11.2017 | Original Paper

Modeling continuance intention towards Mobile Travel Service System (MTSS): a theoretical perspective of motivation and dependency

verfasst von: Chou-Kang Chiu, Chieh-Peng Lin, Kuang-Jung Chen, Chu-Mei Liu, Hwa-Chun Ma

Erschienen in: Review of Managerial Science | Ausgabe 4/2019

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Abstract

This work sets up a research model that elaborates upon the development of continuance intention towards Mobile Travel Service System (MTSS) based on the motivational theory and the dependency theory. In the model, continuance intention is indirectly affected by personal innovativeness and e-interaction quality through the full mediation of e-engagement and perceived enjoyment. At the same time, the relationships between e-engagement and continuance intention and between perceived enjoyment and continuance intention are hypothetically moderated by e-interaction quality. The hypotheses of this work were empirically tested using data from working professionals in a technology industry regarding their use of MTSS for travel information sharing as well as booking for accommodation, airline, cars, etc. This study conducted a two-wave survey to empirically test its theoretical rationales. The findings of this work complement the previous literature by verifying the full mediating mechanism of e-engagement and perceived enjoyment and the moderating mechanism of e-interaction quality. Lastly, managerial implications for e-marketers based on this study’s findings are provided.

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Titel: Modeling continuance intention towards Mobile Travel Service System (MTSS): a theoretical perspective of motivation and dependency
verfasst von: Chou-Kang Chiu
Chieh-Peng Lin
Kuang-Jung Chen
Chu-Mei Liu
Hwa-Chun Ma
Publikationsdatum: 15.11.2017
Verlag: Springer Berlin Heidelberg
Erschienen in: Review of Managerial Science / Ausgabe 4/2019
Print ISSN: 1863-6683
Elektronische ISSN: 1863-6691
DOI: https://doi.org/10.1007/s11846-017-0257-9

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