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Erschienen in:

2022 | OriginalPaper | Buchkapitel

10. Monetization Strategy Implementation for Social Media Companies

verfasst von : Francisco J. Martínez-López, Yangchun Li, Susan M. Young

Erschienen in: Social Media Monetization

Verlag: Springer International Publishing

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Abstract

This chapter introduces key aspects of social media monetization. From a network perspective, the value of social media relies on the number of social media users. The more users a social media platform has, the more attractive it is for advertisers, brands, and other business users. This explains why daily active users (DAUs) are so important for defining the popularity of social media. A significant number of users offer a solid base for a social media platform to profit and optimize monetization.

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Titel: Monetization Strategy Implementation for Social Media Companies
verfasst von: Francisco J. Martínez-López
Yangchun Li
Susan M. Young
Verlag: Springer International Publishing
Buch: Social Media Monetization
Print ISBN: 978-3-031-14574-2

Electronic ISBN: 978-3-031-14575-9

Copyright-Jahr: 2022
DOI: https://doi.org/10.1007/978-3-031-14575-9_10