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Erschienen in: Marketing Letters 4/2013

01.12.2013

More than just a utensil: The influence of drinking straw size on perceived consumption

verfasst von: Hung-Ming Lin, Hui-Yi Lo, Yu-Sung Liao

Erschienen in: Marketing Letters | Ausgabe 4/2013

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Abstract

This research replicates and extends Wansink and colleagues' research on the effect of container size on actual consumption by examining the influence of medium size of consumption (straw size) on perceived consumption. Results from two studies show that participants who used a thin straw perceived their consumption as greater than those who used a thick straw, because straw size can lead to different perceptions of consumption time. Furthermore, sip size does not moderate the effect of straw size on perceived consumption.
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Metadaten
Titel
More than just a utensil: The influence of drinking straw size on perceived consumption
verfasst von
Hung-Ming Lin
Hui-Yi Lo
Yu-Sung Liao
Publikationsdatum
01.12.2013
Verlag
Springer US
Erschienen in
Marketing Letters / Ausgabe 4/2013
Print ISSN: 0923-0645
Elektronische ISSN: 1573-059X
DOI
https://doi.org/10.1007/s11002-013-9225-6

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