Multi-Dimensional Data Modelling for a Tourism Destination Data Warehouse

Information and communication technologies (ICTS) play a crucial role to increase the knowledge base of destination stakeholders. Organisational learning and managerial effectiveness can particularly be enhanced by applying methods of business intelligence (BI). Although huge amounts of data are available in tourism destinations these valuable knowledge sources typically remain unused. The described problem is solved by conceptualizing, prototypically implementing and testing a novel destination management information system (DMIS) that applies methods of BI and data warehousing for the leading Swedish ski destination, Åre. As being a central DMIS component, the destination-wide data warehouse (DW), its underlying multi-dimensional data model, the technical architecture, as well as critical implementation issues are discussed. Finally, the prototypical implementation of the DMIS focussing on the data warehouse and OLAP functionalities for customer feedback processes proved the suitability and effectiveness of the proposed overall architecture.