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2019 | OriginalPaper | Buchkapitel

Muslim-Friendly Hospitality: An Overview of the Emerging Hospitality Industry in Malaysia

verfasst von : Azreen Hamiza Abdul Aziz

Erschienen in: Islamic Development Management

Verlag: Springer Singapore

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Abstract

Malaysia has emerged towards Muslim-friendly hospitality services (MFHS) that sees the formation of two main industries, hospitality and tourism to move side-by-side hastily today. The positioning of Malaysia as the pioneer in promoting MFHS foresees to transform Malaysia into a high-income nation by 2020 to achieve the target to become the leading tourist destination. It also will heighten the target of 36 million tourist arrivals and RM168 billion in receipts to intensify the existing Islamic tourism sector for the desirable economic benefits. Muslim-friendly hospitality, however, is a holistic tourism services that adhere to the Islamic values but with more sufficient outlook. It is very important to outline the emerging MFHS industry in Malaysia to ensure that the new label of MFHS in Malaysia is emergent globally. This study overview MFHS as the emerging hospitality industry in Malaysia and where the direction should be. The methodology of this study is exploratory with the main data collected by using library research. The findings of the study found that the emerging hospitality industry in Malaysia is on the right track and should focus on the structure of the MFHS concept to maximise the economic benefits and to maintain the sustainability of the industry.

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Vorheriges Kapitel Halal-Green: The New Quality Management System
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Metadaten
Titel
Muslim-Friendly Hospitality: An Overview of the Emerging Hospitality Industry in Malaysia
verfasst von
Azreen Hamiza Abdul Aziz
Copyright-Jahr
2019
Verlag
Springer Singapore
Buch
Islamic Development Management

Print ISBN: 978-981-13-7583-5

Electronic ISBN: 978-981-13-7584-2

Copyright-Jahr: 2019

DOI
https://doi.org/10.1007/978-981-13-7584-2_5