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Erschienen in:
2022 | OriginalPaper | Buchkapitel
Narcisuss, Pygmalion and Prometheus
verfasst von : Lelio Demichelis
Erschienen in: Marx, Alienation and Techno-Capitalism
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Abstract
Argues Lelio Demichelis that humanity is so easily fascinated by the power of technology that men abandon themselves to it with infinite enjoyment, pathos and dreaming of expanding their own (will to) power which they believe to be infinite. Pathos plays easily on this activation and motivation mechanism, offering itself under the guise of a fascinating and irresistible existential and technological lightness. Humanity’s narcissistic-Promethean-Pygmalionesque fascination with technology can do without hope, offering itself (technology) as hope in an eternal becoming and at the same time dying, which burns itself and continually renews itself by offering new technological hopes (the latest smartphone, the internet of things, self-driving cars, remote working, the sharing economy) already present today in the best of all possible worlds. Narcissus, Pygmalion and Prometheus are the figures of speech for the engineering of a techno-capitalist world.