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Erschienen in:
2015 | OriginalPaper | Buchkapitel
National Marketing and Protectionism in the Post MTN Environment
verfasst von : Kevin F. McCrohan
Erschienen in: Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
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The comparatively favorable reception calls for a New International Economic Order received during the seventies pointed to further export and industrialization opportunities for the developing countries. The conclusion of the Multilateral Trade Negotiations in 1979 may have ushered in a new era of international cooperation and continued the fifty year drive for free international trade expanding even more markets for the exports of developing nations. However, its emphasis on bilateral fair trade may have ushered in an era of protectionism. A correct reading of the emerging environment is critical to developing nations’ strategic planning for the 1980s.