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Established companies are facing an increasingly dynamic and globalized competitive environment. Radical innovations are considered a means to escape this trend. In particular, it is desirable for established companies to institutionalize systems to repeatedly create new business based on radical innovations (“New Business Creation”, “NBC”). In six in-depth case studies, Philipp Hartmann identifies design variables for NBC systems and explores related performance measurement activities. In a subsequent cross-case comparison, idiosyncratic observations are synthesized into thirteen propositions. Moreover, two structurally different approaches to NBC are identified and discussed. In addition, the present research thoroughly studies performance measurement activities in the context of NBC activities and finds that they are an essential component that has been insufficiently addressed by existing theory.

Inhaltsverzeichnis

Frontmatter

1. Introduction and purpose of the study

Abstract
In recent decades, a number of trends have shaped the environment in which businesses operate. With regard to the supply side, markets have opened to competition from around the globe (M. P. Miles & Covin 2002, pp.21–22). On the demand side, customers have become increasingly sophisticated and informed (Danneels 2002, p.1095). Moreover, a reduction in technology lifecycles (Morris et al. 2008, pp.4–5, 188–189) paired with transformative technological changes and discontinuities have led to an increasingly dynamic business environment (Sood & Tellis 2010). Together, these developments have increased the need for organizations to continuously re-invent themselves to remain economically successful (Teece et al. 1997, p.509; Helfat & Peteraf 2003, p.1007; Garvin & Levesque 2006, p.102).
Philipp Hartmann

2. Theoretical foundations and research questions

Abstract
The first objective of this chapter is to derive a definition of the term “new business creation”. For that purpose, the concept of innovation (see Chapter 2.1) is explored, followed by a review of literature on entrepreneurship (see Chapter 2.2) in order to lay the theoretic foundations to detail that term (see Chapters 2.3 and 2.4). Chapter 2.5 reviews the literature on the other main theoretic concept this thesis builds on, namely performance measurement systems. Chapter 2.6 illustrates the identified research gap and translates it into research questions (Chapter 2.7). A synthesis of the concepts used to guide the empirical part of this study is presented in Chapter 2.8.
Philipp Hartmann

3. Methodology and research design

Abstract
As Napp (2010, pp.56–58), for instance, notes, the objective of research is the creation of knowledge, primarily in the form of theories, which are "'filing systems” which allow observations to be used for explaining past and predicting future events" Gill et al. (2010, pp.42–43). Flynn et al. (1990, pp.253–256) note that research has a twofold contribution to the development of theory: by testing extant theories or by creating new theories.
Philipp Hartmann

4. Individual case studies

Abstract
This chapter opens with a brief presentation of the structure of the individual case studies. The individual cases of the six NBC units are then described, and within-case analyses are conducted. The six case studies have the following outline.
Philipp Hartmann

5. Cross-case analysis and discussion

Abstract
The cross-case analysis aims to compare case-specific idiosyncrasies, to convert them into generalizable observations, to link them with extant theory, and to discuss the findings. For that purpose, the materials provided in the individual case studies are considered and connected with the question that guided this research:
  • How do companies design new business creation systems and related performance measurement practices?
Philipp Hartmann

6. Summary and outlook

Abstract
In this chapter, the discussed observations from the cross-cases analysis are summarized and theoretical as well as practical contributions are derived. In addition, the limitations of the present research are acknowledged and avenues for future work outlined.
Philipp Hartmann

Backmatter

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