New Electric Mobility in Fleets in the Rural Area of Bremen/Oldenburg

In the last decades several case studies took place to discover the potential of e-mobility in car fleets in Germany. However, the results vary according to the employed data and the specific context (e.g. the sector). The project NeMoLand in the model region Bremen/Oldenburg focuses on the rural area to gain significant experiences and develop recommendations concerning the handling of e-mobility in commercial and public fleets. The hypothesis is that fleets in rural areas have a high potential for the use of e-mobility because of advantages related to a higher average of driving distance and frequency of car use and available charging infrastructure in combination with renewable energies. To identify mobility patterns of different enterprises a survey combined with the application of GPS data loggers is conducted. The results indicate that e-mobility has a high potential in the near future in the analysed fleets. The study points out that due to a high amount of planned trips and fitting mobility patterns, nearly 80 % of the conventional vehicles could be substituted by battery and hybrid electric vehicles for economic reasons until 2020. However, there are still some problems which have to be solved (e.g. the psychological effect of public charging infrastructure) until e-mobility diffuses in rural areas. Considering the modal split of most manufacturers it seems important to stress the positive effects and advantages of e-mobility to achieve a higher impact of low-emission technologies.