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2017 | OriginalPaper | Buchkapitel

3. Nutzen und Präferenz

verfasst von : Hans Rüdiger Pfister, Helmut Jungermann, Katrin Fischer

Erschienen in: Die Psychologie der Entscheidung

Verlag: Springer Berlin Heidelberg

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Zusammenfassung

Wenn Menschen sich zwischen Optionen entscheiden, so tun sie dies meistens im Hinblick auf die möglichen Konsequenzen, die mit diesen Optionen verbunden sind. Implizit oder explizit bewerten sie die Konsequenzen, und diese Bewertungen bestimmen die Wahl einer der verfügbaren Optionen. Wenn die Konsequenzen sicher sind, ist die Wahl allein durch die Bewertungen bestimmt. Wenn die Konsequenzen unsicher sind, spielt auch eine Rolle, wie wahrscheinlich es ist, dass sie eintreffen. In diesem und im nächsten Kapitel beschäftigen wir uns mit dem Fall sicherer Konsequenzen, in Kap. 6 behandeln wir dann den Fall unsicherer Konsequenzen.

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Metadaten
Titel
Nutzen und Präferenz
verfasst von
Hans Rüdiger Pfister
Helmut Jungermann
Katrin Fischer
Copyright-Jahr
2017
Verlag
Springer Berlin Heidelberg
Buch
Die Psychologie der Entscheidung

Print ISBN: 978-3-662-53037-5

Electronic ISBN: 978-3-662-53038-2

Copyright-Jahr: 2017

DOI
https://doi.org/10.1007/978-3-662-53038-2_3