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Erschienen in:
2023 | OriginalPaper | Buchkapitel
8. On the March to Globalia
verfasst von : Jan Y. Yang, Yunyi Gu, Zi Ling Tan
Erschienen in: Chinese Electric Vehicle Trailblazers
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Abstract
Expanding globally has always been one of the biggest challenges that Chinese companies face. To date, there are very few Chinese companies that succeed in both domestic and international markets. For every successful expansion overseas, there are many others that fail. One reason for this lack of success can be attributed to governmental regulations, but another is these companies’ inability to adapt their sales and marketing strategies to international markets. As Chinese automakers set their sights on international markets, they too will have to adapt their strategies. It will be essential for them to know their brand reputation and positioning and play to their strengths, all while understanding their target market and demographic.