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2018 | OriginalPaper | Buchkapitel

4. Online Advertising: Creating a Relationship Between Businesses and Consumers

verfasst von : Herbert Kresh, Ashley Laible, Mei Lam, Mahesh Raisinghani

Erschienen in: Global Business Value Innovations

Verlag: Springer International Publishing

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Abstract

The purpose of this paper is to provide a review of creating a relationship between businesses and consumers. The paper addresses the advantages, issues, and current trends of online marketing. The findings reveal that some of the most common mediums to make connections with consumers are email, social media, and mobile advertising. In this article, the authors formulate the e-marketing strategies to build and maintain relationship with consumers in response to the current development of online marketing.

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Vorheriges Kapitel Social Media Driven Student-Centered Learning Through Social Commerce in Higher Education

Nächstes Kapitel Ballin’ the Pinball Way: Conceptualizing the WALLIN Framework for Transitioning from Linear to Collaborative Social Media Advertising

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Titel: Online Advertising: Creating a Relationship Between Businesses and Consumers
verfasst von: Herbert Kresh
Ashley Laible
Mei Lam
Mahesh Raisinghani
Verlag: Springer International Publishing
Buch: Global Business Value Innovations
Print ISBN: 978-3-319-77928-7

Electronic ISBN: 978-3-319-77929-4

Copyright-Jahr: 2018
DOI: https://doi.org/10.1007/978-3-319-77929-4_4