Anzeige
Erschienen in:
2018 | OriginalPaper | Buchkapitel
14. Online Branding in the Fast Fashion and Luxury Fashion Industry
verfasst von : Karen Rosskamp
Erschienen in: Omnichannel Branding
Verlag: Springer Fachmedien Wiesbaden
Abstract
Nowadays, there is almost no brand or company that has no online presence or that is not able to be found on the internet in some way; many have included the fact of being present online, and in the best possible way, into their management duties. Internet connection through different accessibility devices is increasing, as is the online population, and for many potential consumers the online world and the internet have even become the first approach for searching or to discovering a brand and a company. Many might even start looking for a brand or company firstly online to only after, approach the brand or company in a direct, offline way.