Anzeige
Erschienen in:
2012 | OriginalPaper | Buchkapitel
Online Customer Value Structure: A Network Analysis Approach
verfasst von : Ranzhe Jing
Erschienen in: Practical Applications of Intelligent Systems
Verlag: Springer Berlin Heidelberg
Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.
Wählen Sie Textabschnitte aus um mit Künstlicher Intelligenz passenden Patente zu finden. powered by
Markieren Sie Textabschnitte, um KI-gestützt weitere passende Inhalte zu finden. powered by
Increasingly, customers use the internet as a vehicle for purchasing things. While customer value measurement is an important element in customer relationship management. Based on analyzing some typical models of customer value, the paper explores the advantages and limitations of current models and methods on customer value evaluation, and it focuses on the online customers’ behavior and develops a model of online customer value. The framework of the model is consistent of historical value, current value and the future potential value of online customers.