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2020 | OriginalPaper | Buchkapitel

5. Online Diversity Communication at Citigroup

verfasst von : Roxana D. Maiorescu-Murphy

Erschienen in: Corporate Diversity Communication Strategy

Verlag: Springer International Publishing

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Abstract

This chapter discusses diversity communication in Citigroup’s brand community. The chapter highlights the importance of corporate identification as well as its potential to transform online users in active participant in diversity initiatives offline.

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Titel: Online Diversity Communication at Citigroup
verfasst von: Roxana D. Maiorescu-Murphy
Verlag: Springer International Publishing
Buch: Corporate Diversity Communication Strategy
Print ISBN: 978-3-030-29943-9

Electronic ISBN: 978-3-030-29944-6

Copyright-Jahr: 2020
DOI: https://doi.org/10.1007/978-3-030-29944-6_5