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Erschienen in:
1990 | OriginalPaper | Buchkapitel
Only in America
verfasst von : Nicholas J. O’Shaughnessy
Erschienen in: The Phenomenon of Political Marketing
Verlag: Palgrave Macmillan UK
Enthalten in: Professional Book Archive
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Since political marketing is largely an American invention we must look to American history for explanations of the growth of the genre; for many themes touch the American political psyche and political marketing is sometimes their expression. Both early and recent American historical experience define the political culture and values from which contemporary political marketing draws its subject matter.