2007 | OriginalPaper | Buchkapitel
Optimizing on Mobile Usage Cost for the Lower Income Group: Insights and Recommendations
verfasst von : Deepak P., Anuradha Bhamidipaty
Erschienen in: Human-Computer Interaction – INTERACT 2007
Verlag: Springer Berlin Heidelberg
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There is an increasing trend in the penetration of mobile phones towards the lower strata (lower income) group of the society. Cost is perceived as the governing factor which determines the adoption of mobile phones in this group. This paper explores the effect of cost on the usage of mobile phones and proposes an enhanced design with features that optimize its usage cost for lower income group. These features help determine and restrict call duration, proactively alert user on usage deviations and avoid early call terminations. Preliminary evaluations of the enhanced design were decidedly positive about the effectiveness in controlling and optimizing mobile usage cost.