2015 | OriginalPaper | Buchkapitel
Organization Development in Marketing - Three Errors and how to Avoid them
verfasst von : Evert Gummesson
Erschienen in: Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
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This summarises a paper studying three errors of organization development (OD) in marketing that I have found particularly significant in determining the success or failure of the firm. OD encompasses all sorts of methods for a firm to develop its strategy, its organizational structure and its working climate. Each error is defined below and consequences and remedies will be spelled out. The paper is based on case studies in thp Nordic Countries and research reports and books from Scandinavia, the UK and the US.