Organizational Mindset of Entrepreneurship: An Overview

This is an introduction chapter that explains the scope and aims of this book. This chapter describes the role of entrepreneurial mindset for organizations, human capital, strategic leadership, internal marketing, innovation and intrapreneurship. It happens that sometimes changes in environment may require reorganization of the whole company. In order to create competitive advantages, these changes should affect all stakeholders in organizations. Competitive advantage cannot be achieved if an entrepreneurial mindset is not firmly developed, which is the main topic of this book. Almost all chapters of the book relate its content to changes and innovation, as the basis for competitive advantage. An overview of all chapters included in this book is provided as well. Editors and contributors of this book expect that this volume will bring a desirable and meaningful contribution to the field of organizational entrepreneurial mindset. Editors truly believe this volume will be well-received by regional and international academic colleagues, entrepreneurs, managers, and students.