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Erschienen in:
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2021 | OriginalPaper | Buchkapitel

1. Origins

verfasst von : Ben Vinod

Erschienen in: The Evolution of Yield Management in the Airline Industry

Verlag: Springer International Publishing

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Abstract

This chapter discusses the origins of central reservations systems (CRS), Global Distribution Systems (GDS) and yield management in the airline industry. Entities and organizations that support the airline industry are reviewed, describing their roles and what they do.
This chapter introduces the marketing planning process, the travel value chain, consumer direct and indirect channels and the role of the travel agent. The role of yield management in the marketing planning process is discussed from its inception after airline deregulation to the current day with the major trends that are reshaping airline distribution. Impacts on yield management systems, the agency workflows and reservations systems processing are also reviewed.

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Nächstes Kapitel Airline Pricing
Fußnoten
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Metadaten
Titel
Origins
verfasst von
Ben Vinod
Copyright-Jahr
2021
Verlag
Springer International Publishing
Buch
The Evolution of Yield Management in the Airline Industry

Print ISBN: 978-3-030-70423-0

Electronic ISBN: 978-3-030-70424-7

Copyright-Jahr: 2021

DOI
https://doi.org/10.1007/978-3-030-70424-7_1