Skip to main content
main-content

Out-of-Home

Aus der Redaktion

15.03.2019 | Konsumforschung | Im Fokus | Onlineartikel

Die Gen Z konsumiert mit Bedacht

Sie sind immerzu online, erlebnisorientiert und kaufen bewusst: Die junge Generation Z setzt bei ihrem Konsum vielerlei Prioritäten, was Marken und Händler vor teils widersprüchliche Herausforderungen stellt.

09.01.2019 | Out-of-Home | Im Fokus | Onlineartikel

Was Außenwerbung künftig bieten muss

Sind die Tage von Papierplakaten gezählt? Moderne Display-Wände eröffnen Out-of-Home-Werbetreibenden jedenfalls völlig neue Möglichkeiten, um Zielgruppen mit wenig Streuverlust anzusprechen. Einige Hürden gibt es dennoch.

28.12.2018 | Markenführung | Im Fokus | Onlineartikel

Die sieben wichtigsten Marketing-Trends 2019

Auch das Wirtschaftsjahr 2019 wird digital und technologisch progressiv. Gleichzeitig gewinnen Menschlichkeit und starke Werte an Relevanz zurück. Wir blicken in die nahe Zukunft der Marketing- und Werbewelt.

weitere Artikel

Weiterführende Themen

Übergeordnet

Verwandt

Zeitschriftenartikel

23.04.2019

Investigating the influence of assigning a higher priority to scheduling work and school activities in the activity-based models on the simulated travel/activity patterns

Two dynamic, gap-based activity scheduling models are tested by applying a short-run microsimulation approach to replicate workers’ travel/activity patterns over a 1-week time period. In the first model, a two-level work episode scheduling model …

13.03.2019

Supporting LGBTQ+ Foster Teens: Development of a Relationship-Focused,Self-Guided Curriculum for Foster Families

LGBTQ+ youth are over-represented in the foster care system. Child welfare systems across the country have been struggling with how to make their systems work better for the LGBTQ+ youth they serve. One strategy is developing foster caregiver …

13.03.2019

How do they get by without cars? An analysis of travel characteristics of carless households in California

In spite of their substantial number in the U.S., our understanding of the travel behavior of households who do not own motor vehicles (labeled “carless” herein) is sketchy. The goal of this paper is to start filling this gap for California. We …

02.03.2019 | Original Paper

Finding the Nuance in Eldercare Measurement: Latent Profiles of Eldercare Characteristics

There has historically been little consensus around the measurement of the eldercare construct. While authors most frequently employ a dichotomous operationalization of eldercare, there is likely greater nuance to the caregiver experience that …

weitere Zeitschriftenartikel

Buchkapitel

2019 | OriginalPaper | Buchkapitel

The Making of British India

A new economic world took shape in India in the 1800s. It was new in that a pattern of trade emerged that did not exist before. In the 1700s, Indians exported textiles. In the 1800s, Indians exported agricultural commodities. The emergence of the …

2019 | OriginalPaper | Buchkapitel

Retailer Assortment and Merchandising Plan

Berkhout takes readers through a step-by-step plan addressing how differences in assortment size, the type of assortment, the way of merchandising, shopper characteristics and types of shopping missions lead to one integrated assortment and …

2019 | OriginalPaper | Buchkapitel

Best Practices

In diesem Kapitel werden verschiedene Best-Practice-Beispiele vorgestellt. Andreas Kulpa beschreibt zunächst, wie Deep Learning bzw. Lead Prediction neue Wege der Kunden- und Marktgewinnung ermöglichen. Wie digitale Arbeit mit den Schwerpunkten …

2020 | OriginalPaper | Buchkapitel

Policy Effects on Mental Health Status and Mental Health Care Disparities

Policies that are directed at increasing access to mental health care for ethnic minority communities are needed. However, our review suggests that insurance alone is unlikely to result in substantial decreases in mental healthcare disparities for …

weitere Buchkapitel

In eigener Sache

Bücher

    Bildnachweise