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2020 | OriginalPaper | Buchkapitel

11. Overview of Product Presentation with Moving Images in Fashion E-Commerce

verfasst von : Peter Bug, Julia Helwig

Erschienen in: Fashion and Film

Verlag: Springer Singapore

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Abstract

The purpose of this paper is to investigate how motion pictures are currently used for the product presentation of fashion articles. An explorative approach was chosen for the literature section. This study shows that the use of moving images for the presentation of fashion articles in online shops is possible in numerous different ways. In order to be able to use product presentation videos meaningfully, one should consider exactly what is the purpose of these videos. Different goals require different means. However, retailers should obtain enough information in advance to assess whether they can afford the production and post-processing of these videos.

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Vorheriges Kapitel Event Films Influencing Fashion

Nächstes Kapitel Current Use of Moving Images for Product Presentation in Fashion E-Commerce

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Titel: Overview of Product Presentation with Moving Images in Fashion E-Commerce
verfasst von: Peter Bug
Julia Helwig
Verlag: Springer Singapore
Buch: Fashion and Film
Print ISBN: 978-981-13-9541-3

Electronic ISBN: 978-981-13-9542-0

Copyright-Jahr: 2020
DOI: https://doi.org/10.1007/978-981-13-9542-0_11