Anzeige
Erschienen in:
2012 | OriginalPaper | Buchkapitel
Parallel Importation: An Empirical Investigation of Online Unauthorized Distribution Channels for Luxury Fashion Goods
verfasst von : Kexin Zhao, Xia Zhao, Jing Deng
Erschienen in: E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life
Verlag: Springer Berlin Heidelberg
Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.
Wählen Sie Textabschnitte aus um mit Künstlicher Intelligenz passenden Patente zu finden. powered by
Markieren Sie Textabschnitte, um KI-gestützt weitere passende Inhalte zu finden. powered by
Parallel importation is prevalent as billions of dollars worth of genuine products are sold by unauthorized distributors across countries. In this research, we offer one of the first empirical investigations of online parallel importation. We find that for luxury handbags, less expensive products, products with greater market interests and products available via the authorized channel have more parallel importation activities. In addition, there are fewer parallel importation activities for the more prestigious brand.