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2022 | OriginalPaper | Buchkapitel

Pixel Importance: The Impact of Saturation and Brightness on the Spread of Information on Social Media

verfasst von : Timothy Kaskela, Bin Zhu, Sayali Dhamapurkar

Erschienen in: From Grand Challenges to Great Solutions: Digital Transformation in the Age of COVID-19

Verlag: Springer International Publishing

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Abstract

Social media engagement has been extensively studied, but there is an opportunity for greater understanding of how content embedded as an image or video may encourage certain behavior on social media. A pilot study is conducted to examine the effect of pixel level complexity measurements of saturation and brightness on the sharing behavior of individuals. The findings encourage a full study and will include an experimental study to use a multimethod approach for strengthening the final findings.

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Titel: Pixel Importance: The Impact of Saturation and Brightness on the Spread of Information on Social Media
verfasst von: Timothy Kaskela
Bin Zhu
Sayali Dhamapurkar
Verlag: Springer International Publishing
Buch: From Grand Challenges to Great Solutions: Digital Transformation in the Age of COVID-19
Print ISBN: 978-3-031-04125-9

Electronic ISBN: 978-3-031-04126-6

Copyright-Jahr: 2022
DOI: https://doi.org/10.1007/978-3-031-04126-6_8

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