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Erschienen in:
2012 | OriginalPaper | Buchkapitel
Placing Water and Culture
verfasst von : Irene J. Klaver
Erschienen in: Water, Cultural Diversity, and Global Environmental Change
Verlag: Springer Netherlands
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Water has seeped into unexpected domains. Water-related advertisements abound, and not only in the bottled water industry or in describing waterfront property. There are fashionable lines of clothing and cosmetic products with ‘water,’ ‘aqua,’ or ‘H
2
O’ in their names. In high-end shopping districts of the world’s capitals, one can find skin-care stores called
H
2
O
, built of sleek aquamarine-coloured glass. Water keeps re-entering the cultural imagination in new shapes and forms, subliminally exerting its aesthetic appeal.