Weitere Artikel dieser Ausgabe durch Wischen aufrufen
This paper is based on the discussion among participants in a workshop (with the same title) at the 9th Invitational Choice Symposium at Erasmus University, the Netherlands, in June 2013. We are very grateful to the cochairs, Benedict Dellaert and Bas Donkers, for giving us the opportunity to hold this workshop at the symposium. Please direct all feedback to the cochairs at firstname.lastname@example.org and email@example.com. The usual disclaimer applies.
Platforms refer to intermediaries that facilitate economic interaction between two sets of agents wherein the decisions of one set of agents are likely to have an effect on the other via direct and/or indirect externalities. Given their nature, platforms need to find the appropriate balance between the competing objectives of agents and act as catalysts by facilitating the beneficial effects of externalities. In this paper, we discuss the current theoretical and empirical literature on two-sided platforms. We then identify three dimensions that offer opportunities to advance the empirical literature: (a) unanswered theoretical and conceptual questions, (b) data-related opportunities, and (c) methodological challenges.
Bitte loggen Sie sich ein, um Zugang zu diesem Inhalt zu erhalten
Sie möchten Zugang zu diesem Inhalt erhalten? Dann informieren Sie sich jetzt über unsere Produkte:
Ackerberg, D. A., & Gowrisankaran, G. (2006). Quantifying equilibrium network externalities in the ACH banking industry. RAND Journal of Economics, 37(3), 738–761. CrossRef
Argentesi, E., & Filistrucchi, L. (2007). Estimating market power in a two-sided market: the case of newspapers. Journal of Applied Econometrics, 22(7), 1247–1266. CrossRef
Armstrong, M. (2006). Competition in two-sided markets. RAND Journal of Economics, 37(3), 668–691. CrossRef
Bergemann, D., & Bonatti, A. (2011). Targeting in advertising markets: implications for offline vs. online media. The Rand Journal of Economics, 42, 414–443. CrossRef
Berry, S. (1992). Estimation of a model of entry in the airline industry. Econometrica, 60(4), 889–917. CrossRef
Besen, S., & Johnson, L. (1986). Compatibility standards, competition, and innovation in the broadcasting industry, Rand Corporation.
Bresnahan, T., & Reiss, P. (1991). Empirical models of discrete games. Journal of Econometrics, 48, 57–81. CrossRef
Cabral, L., & Hortacsu, A. (2010). The dynamics of seller reputation: evidence from ebay. The Journal of Industrial Economics, 58(1), 54–78. CrossRef
Caillaud, B., & Jullien, B. (2003). Chicken & egg: competition among intermediation service providers. RAND Journal of Economics, 34(2), 309–328. Summer 2003. CrossRef
Chandra, A., & Collard-Wexler, A. (2009). Mergers in two-sided markets: an application to the Canadian newspaper industry. Journal of Economics & Management Strategy, 18(4), 1045–1070. CrossRef
Chen, Y., & Xie, J. (2007). Cross-market network effect with asymmetric customer loyalty: implications for competitive advantage. Marketing Science, 26(1), 52–66. CrossRef
Chu, J., & Manchanda, P. (2013). Quantifying cross-network effects in online C2C platforms, Working Paper.
Clements, M. T., & Ohashi, H. (2005). Indirect network effects and the product cycle: video games in the U.S., 1994–2002. Journal of Industrial Economics, 53(4), 515–542. CrossRef
Dewenter, R., Haucaup, J., & Wenzel, T. (2011). Semi-collusion in media markets. International Review of Law and Economics, 31(2011), 92–98. CrossRef
Dubé, J.-P. H., Hitsch, G. J., & Chintagunta, P. K. (2010). Tipping and concentration in markets with indirect network effects. Marketing Science, 29(2), 216–249. CrossRef
Esteban-Bravo, M., & Vidal-Sanz, J. (2013). A nonlinear product differentiation model à la cournot: a new look at the newspaper industry Working Paper.
Evans, D. S. (2003). The antitrust economics of multi-sided platform markets. Yale Journal on Regulation, 20(2), 325–381.
Evans, D., & Schmalensee, R. (2008). Markets with two-sided platforms, Issues in Competition Law and Policy.
Fan, Y. (2013). Ownership consolidation and product quality: a study of the U.S. daily newspaper market, American Economic Review, Forthcoming.
Farrell, J., & Klemperer, P. (2007). Coordination and lock-in: competition with switching costs and network effects. Handbook of Industrial Organization, 3, 1967–2072. CrossRef
Filistrucchi, L., Klein, T. J., & Michielsen, T. O. (2012). Assessing unilateral merger effects in a two-sided market: an application to the Dutch daily newspaper market. Journal of Competition Law and Economics, 8(2), 297–329. CrossRef
Gandal, N., Kende, M., & Rob, R. (2000). The dynamics of technological adoption in hardware/software systems: the case of compact disc players. RAND Journal of Economics, 31(1), 43–61. CrossRef
Handel, B., Hendel, I., & Whinston, M. (2013). Equilibria in health exchanges: adverse selection vs. reclassification risk, Working paper.
Hagiu, A. (2006). Pricing and commitment by two‐sided platforms. The RAND Journal of Economics, 37(3), 720–737. CrossRef
Hagiu, A. (2007). Merchant or two-sided platform? Review of Network Economics, 6(2), 115–133. CrossRef
Hagiu, & Spulber. (2013). First-party content and coordination in two-sided markets. Forthcoming. Journal of Economics and Management Strategy.
Hagiu, & Wright. (2011). Multi-sided platforms. HBS Working paper.
Hagiu, & Wright. (2013). Marketplace or re-seller. HBS Working paper.
Kaiser, U., & Wright, J. (2006). Price structure in two-sided markets: evidence from the magazine industry. International Journal of Industrial Organization, 24(1), 1–28. CrossRef
Lee, R. S., & Pakes, A. (2009). Multiple equilibria and selection by learning in an applied setting. Economic Letters, 104(1), 13–16. CrossRef
Lemley, M. A., & McGowan, D. (1998). Legal implications of network economic effects. California Law Review, 86(3), 479–611. CrossRef
Liu, H. (2010). Dynamics of pricing in the video game console market: skimming or penetration? Journal of Marketing Research, 47(2), 428–443. CrossRef
Ma, L., Srinivasan, K., Sun, B. (2013). Dynamics of production and linking at content websites, Working Paper.
Manski, C., & Pepper, J. (2000). Monotone instrumental variables: with an application to the returns to schooling. Econometrica, 68(4), 997–1010. CrossRef
Manski, C., & Pepper, J. (2009). More on monotone instrumental variables. The Econometrics Journal, 12, S200–S216. CrossRef
Nair, H., Chintagunta, P., & Dube, J.-P. (2004). Empirical analysis of indirect network effects in the market for personal digital assistants. Quantitative Marketing and Economics, 2, 23–58. CrossRef
Pattabhiramaiah, A., Sriram, S., & Sridhar, S. (2013). Rising prices under declining preferences: the case of the U.S. print newspaper industry, Working Paper.
Resnick, P., & Zeckhauser, R. (2002). Trust among strangers in Internet transactions: empirical analysis of eBay’s reputation system. Advances in Applied Microeconomics, 11, 127–157.
Resnick, P., Zeckhauser, R., Swanson, J., & Lockwood, K. (2006). The value of reputation on eBay: a controlled experiment. Experimental Economics, 9(2), 79–101. CrossRef
Rochet, J.-C., & Tirole, J. (2003). Platform competition in two-sided markets. Journal of the European Economic Association, 1(4), 990–1029. CrossRef
Ruhmer, I. (2011). Platform collusion in two-sided markets, Working Paper, Mannheim University, http://www.vwl.uni-mannheim.de/gk/ruhmer/Ruhmer 2011.pdf.
Rysman, M. (2004). Competition between networks: a study of the market for yellow pages. The Review of Economic Studies, 71(2), 483–512. CrossRef
Rysman, M. (2009). The economics of two-sided markets. Journal of Economic Perspectives, 23(3), 125–143. CrossRef
Seamans, R., & Zhu, F. (2013). Responses to entry in multi-sided markets: the impact of craigslist on local newspapers, Management Science, Forthcoming.
Shriver, S. (2013). Network effects in alternative fuel adoption: empirical analysis of the market for ethanol, Discussion paper, Columbia University.
Shriver, S., Nair, H., & Hofstetter, R. (2013). Social ties and user-generated content: evidence from an online social network. Management Science, 59(6), 1425–1443. CrossRef
Song, M. (2013). Estimating platform market power in two-sided markets with an application to magazine advertising, Working Paper.
Sridhar, S., & Sriram, S. (2013). Is online newspaper advertising cannibalizing print advertising? Working paper.
Subramanian, U., & Rao, R.C. (2013). An equilibrium analysis of daily deal strategies and consumer learning of merchant quality, Working paper.
Tucker, C., & Zhang, J. (2010). Growing two-sided networks by advertising the user base: a field experiment. Marketing Science, 29(5), 805–814. CrossRef
Wilbur, K. C. (2008). A two-sided, empirical model of television advertising and viewing markets. Marketing Science, 27(3), 356–378. CrossRef
Yao, S., & Mela, C. F. (2008). Online auction demand. Marketing Science, 27(5), 861–885. CrossRef
- Platforms: a multiplicity of research opportunities
Mercedes Esteban Bravo
- Springer US