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Erschienen in: AI & SOCIETY 3/2019

12.04.2017 | Open Forum

Poetry as a cross-cultural analysis and sensitizing tool in design

verfasst von: Patrizia Marti, E. B. (Ward) van der Houwen

Erschienen in: AI & SOCIETY | Ausgabe 3/2019

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Abstract

The overall trend toward globalization in design, greatly enhanced by digital technologies, has raised issues and challenges on how to preserve the cultural differences and values of different societies. There is a tendency to lose touch with local cultural values when designing artefacts for global use, and social nuances and traditions risk to be flattened or stereotyped in the pursuit of developing new technologies and products for the global society. Attempts to reduce the tension between the global and the local in design can be seen in the development of standards and guidelines for cross-cultural design, that are mostly focused on (online) user interface design. However, when moving from preferences, metaphors, appearance, and navigation toward cultural models of interaction and physical design, new methodologies and tools for cross-cultural design are needed. This paper describes a poetry-inspired design method for cross-cultural sharing within the design process. The approach uses poetry to sensitize the designer to the subtleties and diversity of a (new or known) culture so that the design can be given new aesthetic and cultural significance. The methodology is exemplified by actual design cases developed within the course “Cultural Sensitivity” of the Master’s Degree Program in Industrial Design at Eindhoven University of Technology, where poetry was used for uncovering underlying or implicit assumptions, intercultural differences and similarities, as well as for general sensitization of young designers.

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Fußnoten
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A video describing the design process and the final product is available at: https://​www.​youtube.​com/​watch?​v=​E6MYr7Hg4RI&​feature=​youtu.​be.
 
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Metadaten
Titel
Poetry as a cross-cultural analysis and sensitizing tool in design
verfasst von
Patrizia Marti
E. B. (Ward) van der Houwen
Publikationsdatum
12.04.2017
Verlag
Springer London
Erschienen in
AI & SOCIETY / Ausgabe 3/2019
Print ISSN: 0951-5666
Elektronische ISSN: 1435-5655
DOI
https://doi.org/10.1007/s00146-017-0721-8

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