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2017 | OriginalPaper | Buchkapitel

4. Political Public Relations and Mediatization: The Strategies of News Management

verfasst von : Jesper Strömbäck, Frank Esser

Erschienen in: How Political Actors Use the Media

Verlag: Springer International Publishing

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Abstract

In highly mediatized democracies, political parties and other political actors have to manage the news and adapt to the fact that news media have become largely independent and highly influential. In this chapter, the authors bridge theory and research on strategic party behavior, mediatization, and political public relations to analyze why and how political parties seek to manage the news to further their strategic goals. Based on a review of the literature, the authors suggest a typology of strategies and tactics that political parties can use to manage the news. One conclusion is that adaption to news media need to follow from the strategic goals of the party. Otherwise adapting to news media is not strategic but rather surrendering to news media and news media logic.

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Titel: Political Public Relations and Mediatization: The Strategies of News Management
verfasst von: Jesper Strömbäck
Frank Esser
Verlag: Springer International Publishing
Buch: How Political Actors Use the Media
Print ISBN: 978-3-319-60248-6

Electronic ISBN: 978-3-319-60249-3

Copyright-Jahr: 2017
DOI: https://doi.org/10.1007/978-3-319-60249-3_4