Exhibitions are of two kinds: those containing individual exhibitors who may be using the show for either advertising and sales or PR purposes, and individual exhibitions which again may serve either purpose. They may be public or private, indoor or outdoor, static or mobile.
Weitere Kapitel dieses Buchs durch Wischen aufrufen
- PR and Exhibitions
BSc(Econ), BA(Hons), MCAM, FIPR, MInstM, MAIE, ABC Frank Jefkins
- Palgrave Macmillan UK
- Chapter 9