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Erschienen in:
2008 | OriginalPaper | Buchkapitel
PR and integrated marketing communications
verfasst von : Trevor Morris, Simon Goldsworthy
Erschienen in: Public Relations for the New Europe
Verlag: Palgrave Macmillan UK
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Much of Public Relations (PR) is about helping to sell goods and services. Called “marketing PR,” it is about marketing communications or “marcoms,” rather than about some of the wider issues with which PR concerns itself. Typically such PR activity, which may be undertaken in-house or by consultants, is controlled by the marketing director of a company and is usually undertaken in conjunction with other persuasive disciplines, such as advertising and sales promotions.