After defining public relations, and having differentiated between PR and advertising, this becomes the key chapter. If PR is to be a marketing asset every opportunity should be taken to enjoy its benefits. To regard PR as no more than another service like advertising, and perhaps even then to misapply it, is like putting on a tie and forgetting to wear the rest of one’s clothes.
Weitere Kapitel dieses Buchs durch Wischen aufrufen
- PR and the Marketing Mix
BSc(Econ), BA(Hons), MCAM, FIPR, MInstM, MAIE, ABC Frank Jefkins
- Palgrave Macmillan UK
- Chapter 3