1983 | OriginalPaper | Buchkapitel
PR as an Aid to the Sales Force
verfasst von : Frank Jefkins, BSc(Econ), BA(Hons), MCAM, FIPR, MInstM, MAIE, ABC
Erschienen in: Public Relations for Marketing Management
Verlag: Palgrave Macmillan UK
Enthalten in: Professional Book Archive
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While PR for the sales force is partly (i) a matter of staff relations, we are also concerned with (ii) the salesman’s approach to dealer relations, and (iii) with the extent to which PR activity can act as an ice-breaker, especially with cold calling. Let us take these three divisions separately.