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Erschienen in:
2017 | OriginalPaper | Buchkapitel
Predicting Engaging Content for Increasing Organic Reach on Facebook
verfasst von : Natthaphong Phuntusil, Yachai Limpiyakorn
Erschienen in: Information Science and Applications 2017
Verlag: Springer Singapore
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Abstract
Over the past few years, many people have been concerned about declines in organic reach for their Facebook Pages. This has been a pain for many businesses, especially those small businesses and startup. Organic reach refers to how many people you can reach for free on Facebook by posting to your page. The declined organic reach results from some key changes to improve how News Feed chooses content. News Feed is aimed at becoming more engaging, even as the amount of content being shared on Facebook continues to grow. This paper presents a technique to increase Facebook organic reach. The method investigates some promising factors to predict the engaging content posting on business Pages, so that the post would gain exposure in News Feed of the liking users on Facebook. The proposed approach provides the alternative for businesses to increase the organic reach without more expense on advertising posted on Facebook Pages.