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2019 | OriginalPaper | Buchkapitel

Predicting the Risk Factors Influencing the Behavioral Intention to Adopt Mobile Banking Services: An Exploratory Analysis

verfasst von : Nitin Nayak, Vikas Nath, Nancy Singhal

Erschienen in: Futuristic Trends in Network and Communication Technologies

Verlag: Springer Singapore

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Abstract

Mobile Banking is a next big challenge in the technologically dependent era after Mobile Commerce and there are many factors that are influencing the use of M-banking Services, perceived Risk is one of them. Although perceived Risk as a single construct has been studied by many researchers but in this paper, empirical research has been done to find out the actual characteristics of Perceived Risk and the reason for refusing the use of m-banking services by the users in the technologically advanced era. In order to study the reason behind the reluctance in using m-banking services, a more detailed study of attributes of Perceived Risk has been conducted. This research work is intended to examine the six components of Perceived Risk. In this study EFA was applied on various measures of Risk to ascertain the different underlying variables affecting the individual’s Behavioral Intention to adopt m-banking services. After applying EFA researcher has applied SEM in order to investigate the association between the factors. The results of this empirical testing found that out of all the six variables only four variables i.e. Social Risk, Psychological Risk, Time Risk and Financial Risk were statistically significant as per results of this study and these are the main factors affecting the influence of Behavioral Intention towards using m-banking services in the Indian context.

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Vorheriges Kapitel A Hybrid Query Recommendation Technique in Information Retrieval

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Titel: Predicting the Risk Factors Influencing the Behavioral Intention to Adopt Mobile Banking Services: An Exploratory Analysis
verfasst von: Nitin Nayak
Vikas Nath
Nancy Singhal
Verlag: Springer Singapore
Buch: Futuristic Trends in Network and Communication Technologies
Print ISBN: 978-981-13-3803-8

Electronic ISBN: 978-981-13-3804-5

Copyright-Jahr: 2019
DOI: https://doi.org/10.1007/978-981-13-3804-5_14

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