nach oben

Soft Computing

Erschienen in:

01.09.2013 | Methodologies and Application

Prediction of members’ repurchase rates with time weight function

verfasst von: Chun-Hao Chen, Rui-Dong Chiang, Yi-Hsin Wang, Huan-Chen Chu

Erschienen in: Soft Computing | Ausgabe 9/2013

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config

KI-gestützte Suche

Aus

Abstract

Customer relationship management (CRM) leverages historical users’ behaviors to dawn effort of enhancing customer satisfaction and loyalty. Thus, constructing a successful customer profile plays a critical role in CRM. In this study, we are expected to predict the repurchase rates for the registered members at the specific category of e-shop. However, customers’ preferences change over time. To capture the preference drifts of the members, we propose a novel and simple time function to increase/decrease the weight of the old data in evaluating various members’ past behaviors. Then, we construct a repurchase index with time factor (RIT) model to effectively predict repurchase rates. The marketers of e-shop can thus target the members with high repurchase rates. Experimental results with a real dataset have demonstrated that this RIT model can be practically implemented and provide satisfactory results.

Vorheriger Artikel Time series pattern discovery by a PIP-based evolutionary approach

Nächster Artikel A new method for solving an arbitrary fully fuzzy linear system

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

über 102.000 Bücher
über 537 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Finance + Banking
Management + Führung
Marketing + Vertrieb
Maschinenbau + Werkstoffe
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 340 Zeitschriften

aus folgenden Fachgebieten:

Bauwesen + Immobilien
Business IT + Informatik
Finance + Banking
Management + Führung
Marketing + Vertrieb
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 390 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Maschinenbau + Werkstoffe

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Albadvi A, Shahbazi M (2009) A hybrid recommendation technique based on product category attributes. Expert Syst Appl 36(9):11480–11488. doi:10.1016/j.eswa.2009.03.046 CrossRef

Balabanovic M, Shoham Y (1997) Fab: content-based, collaborative recommendation. Commun ACM 40(3):72. doi:10.1145/245108.245124 CrossRef

Blanco-Fernández Y, Pazos-Arias JJ, López-Nores M, Gil-Solla A, Ramos-Cabrer M, García-Duque J, Fernández-Vilas A, Díaz-Redondo RP (2010) Incentivized provision of metadata, semantic reasoning and time-driven filtering: making a puzzle of personalized e-commerce. Expert Syst Appl 37(1):61–69. doi:10.1016/j.eswa.2009.05.022 CrossRef

Cho YH, Kim JK (2004) Application of Web usage mining and product taxonomy to collaborative recommendations in e-commerce. Expert Syst Appl 26(2):233–246. doi:10.1016/S0957-4174(03)00138-6 CrossRef

Di Martino F, Loia V, Sessa S (2010) Fuzzy transforms method and attribute dependency in data analysis. Inf Sci 180(4):493–505. doi:10.1016/j.ins.2009.10.012 MATHCrossRef

Di Martino F, Loia V, Sessa S (2011) Fuzzy transforms method in prediction data analysis. Fuzzy Sets Syst 180(1):146–163. doi:10.1016/j.fss.2010.11.009 MATHCrossRef

Ding Y, Li X (2005) Time weight collaborative filtering. Paper presented at the proceedings of the 14th ACM international conference on Information and knowledge management

Duboff RS (1992) Marketing to maximize profitability. J Bus Strategy 13(6):10. doi:10.1108/eb039521 CrossRef

Garrido-Moreno A, Padilla-Meléndez A (2011) Analyzing the impact of knowledge management on CRM success: the mediating effects of organizational factors. Int J Inf Manage 31(5):437–444. doi:10.1016/j.ijinfomgt.2011.01.002 CrossRef

Gloy BA, Akridge JT, Preckel PV (1997) Customer lifetime value: an application in the rural petroleum market. Agribusiness 13(3):335–347. doi:10.1002/(sici)1520-6297(199705/06)13:3<335:aid-agr7>3.0.co;2-1 CrossRef

Gu L, Zhang YQ (2007) Web shopping expert using new interval type-2 fuzzy reasoning. Soft Comput 11(8):741–751. doi:10.1007/s00500-006-0117-z CrossRef

Huang TC-K (2012) Mining the change of customer behavior in fuzzy time-interval sequential patterns. Appl Soft Comput 12(3):1068–1086. doi:10.1016/j.asoc.2011.11.017 CrossRef

Koren Y (2010) Collaborative filtering with temporal dynamics. Commun ACM 53(4):89–97. doi:10.1145/1557019.1557072 CrossRef

Lee J, Podlaseck M, Schonberg E, Hoch R (2001) Visualization and analysis of clickstream data of online stores for understanding web merchandising. Data Min Knowl Disc 5(1):59–84. doi:10.1023/A:1009843912662 CrossRef

Ma S, Li X, Ding Y, Orlowska M (2007) A recommender system with interest-drifting. In: Benatallah B, Casati F, Georgakopoulos D, Bartolini C, Sadiq W, Godart C (eds) Web information systems engineering—WISE 2007, vol 4831. Lecture Notes in Computer ScienceSpringer, Berlin, pp 633–642. doi:10.1007/978-3-540-76993-4_55 CrossRef

Martín-Bautista MJ, Kraft DH, Vila MA, Chen J, Cruz J (2002) User profiles and fuzzy logic for web retrieval issues. Soft Comput 6(5):365–372. doi:10.1007/s00500-002-0190-x MATHCrossRef

Min SH, Han I (2005) Detection of the customer time-variant pattern for improving recommender systems. Expert Syst Appl 28(2):189–199. doi:10.1016/j.eswa.2004.10.001 CrossRef

Park YJ, Chang KN (2009) Individual and group behavior-based customer profile model for personalized product recommendation. Expert Syst Appl 36(2):1932–1939. doi:10.1016/j.eswa.2007.12.034 MathSciNetCrossRef

Perfilieva I (2006) Fuzzy transforms: theory and applications. Fuzzy Sets Syst 157(8):993–1023. doi:10.1016/j.fss.2005.11.012 MathSciNetMATHCrossRef

Piton T, Blanchard J, Briand H, Guillet F (2009) Domain driven data mining to improve promotional campaign ROI and select marketing channels. Paper presented at the proceedings of the 18th ACM conference on Information and knowledge management

Singh S, Dey L (2005) A new customized document categorization scheme using rough membership. Appl Soft Comput 5(4):373–390. doi:10.1016/j.asoc.2004.08.007 CrossRef

Tsai C-F, Hung C (2012) Cluster ensembles in collaborative filtering recommendation. Appl Soft Comput 12(4):1417–1425. doi:10.1016/j.asoc.2011.11.016 CrossRef

Widmer G, Kubat M (1996) Learning in the presence of concept drift and hidden contexts. Mach Learn 23(1):69–101. doi:10.1007/BF00116900

Xiang L, Yang Q (2009) Time-dependent models in collaborative filtering based recommender system. Paper presented at the proceedings of the 2009 IEEE/WIC/ACM international joint conference on web intelligence and intelligent agent technology, vol 01

Yada K (2006) CODIRO: A new system for obtaining data concerning consumer behavior based on data factors of high interest determined by the analyst. Soft Comput 11(8):811–817. doi:10.1007/s00500-006-0123-1 CrossRef

Titel: Prediction of members’ repurchase rates with time weight function
verfasst von: Chun-Hao Chen
Rui-Dong Chiang
Yi-Hsin Wang
Huan-Chen Chu
Publikationsdatum: 01.09.2013
Verlag: Springer Berlin Heidelberg
Erschienen in: Soft Computing / Ausgabe 9/2013
Print ISSN: 1432-7643
Elektronische ISSN: 1433-7479
DOI: https://doi.org/10.1007/s00500-013-0987-9

Springer Professional

Abstract

Bitte loggen Sie sich ein, um Zugang zu Ihrer Lizenz zu erhalten.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Springer Professional "Wirtschaft"

Springer Professional "Technik"

Weitere Artikel der Ausgabe 9/2013

A query-oriented XML text summarization for mobile devices

Rough subspace-based clustering ensemble for categorical data

Description, analysis, and classification of biomedical signals: a computational intelligence approach

Learning to win in a first-person shooter game

Limit-cycle analysis of dynamic fuzzy control systems

A framework for comparing heterogeneous objects: on the similarity measurements for fuzzy, numerical and categorical attributes