Anzeige
Erschienen in:
2017 | OriginalPaper | Buchkapitel
9. Pricing Decisions: From Ownership to Subscription
verfasst von : Petri Helo, Angappa Gunasekaran, Anna Rymaszewska
Erschienen in: Designing and Managing Industrial Product-Service Systems
Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.
Wählen Sie Textabschnitte aus um mit Künstlicher Intelligenz passenden Patente zu finden. powered by
Markieren Sie Textabschnitte, um KI-gestützt weitere passende Inhalte zu finden. powered by
Abstract
The Trendwatching (2011) report emphasizes that traditional ownership is often a burden for modern and usually mobile customers. Therefore, fractional ownership that partially relieves customers from responsibility, costs, and commitment is gaining popularity. Such a form of ownership is particularly interesting for consumers who value experience over possessions. Planned spontaneity allows customers to use bulky and otherwise rarely used items. With online access, customers are able to book them in advance and use when needed.