nach oben

Erschienen in:

2017 | OriginalPaper | Buchkapitel

13. Pricing

verfasst von : Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein

Erschienen in: Strategic Retail Management

Verlag: Springer Fachmedien Wiesbaden

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config

KI-gestützte Suche

Aus

Abstract

This chapter will discuss the main features of pricing in retailing. The chapter describes the basic methods of calculating a retail price, the structure of a retailer’s prices and the dynamics and psychology of pricing. It concludes with some Internet-related aspects of pricing.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

über 102.000 Bücher
über 537 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Finance + Banking
Management + Führung
Marketing + Vertrieb
Maschinenbau + Werkstoffe
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 340 Zeitschriften

aus folgenden Fachgebieten:

Bauwesen + Immobilien
Business IT + Informatik
Finance + Banking
Management + Führung
Marketing + Vertrieb
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Vorheriges Kapitel Merchandise and Category Management

Nächstes Kapitel Marketing Communication

As well as the explicitly cited sources, sources used for this case study include the websites http://www.amazon.com and diverse country websites and various annual and interim reports.

A.T. Kearney (2010). The Old Psychology of Internet Pricing. In: Executive Agenda, Vol. XIII(1).

Berman, B., & Evans, J. R. (2013). Retail management – A strategic approach (12th edn.). Boston et al.: Pearson.

Bolton, R., Shankar, V., & Montoya, D. (2010). Recent trends and emerging practices in retailer pricing. In M. Krafft & M. Mantrala (Eds.), Retailing in the 21st Century (2nd edn., pp. 301–318). Berlin et al.: Springer.CrossRef

Boomerang Commerce (2015). Introduction to Price Perception Index (PPI): Achieving Competitive Pricing without Racing to the Bottom. Industry Paper.

Clay, K. (2012). Amazon confirms it makes no profit on kindles. Fortune Online, October 12, 2012. http://www.forbes.com/sites/kellyclay/2012/10/12/amazon-confirms-it-makes-no-profit-on-kindles/. Accessed June 25, 2015.

Cookson, R. (2012). Publishers’ task to unlock ebook market. Financial Times Online, November 12, 2012. http://www.ft.com/intl/cms/s/0/a8f285ee-2370-11e2-bb86-00144feabdc0.html#axzz3e3rPc1vi. Accessed June 5, 2015.

Del Rey, J. (2015). How Amazon tricks you into thinking it always has the lowest prices. Re/Code Tech News. http://recode.net/2015/01/13/how-amazon-tricks-you-into-thinking-it-always-has-the-lowest-prices/. Accessed June 12, 2015.

Diller, H., Anselstetter, S. (2006). Preis- und Sonderangebotspolitik. In J. Zentes (Ed.), Handbuch Handel, 597–630. Wiesbaden: Springer.

Fassnacht, M., & El Husseini, S. (2013). EDLP versus hi-lo pricing strategies in retailing – A state of the art article. Journal of Business Economics, 83(3), 259–289.CrossRef

Fassnacht, M., Köttschau, E., & Wriedt, S. (2012). Preisstrukturpolitik im Lebensmitteleinzelhandel. In J. Zentes, B. Swoboda, D. Morschett & H. Schramm-Klein (Eds.), Handbuch Handel (2nd edn., pp. 565–583). Wiesbaden: Springer.CrossRef

Fortune Online (2014). The one price Amazon is willing to raise. Fortune Online, March 13, 2014, accessed on April 4, 2015.

Gedenk, K., Neslin, S., & Ailawadi, K. (2008). Sales promotion. In M. Krafft & M. Mantrala (Eds.), Retailing in the 21st century (2nd edn., pp. 393–408). Berlin et al.: Springer.

Gobry, P.-E. (2011). How Amazon makes money from the Kindle. Business insider, October 18, 2011. http://www.businessinsider.com/kindle-economics-2011-10?IR=T. Accessed June 10, 2015.

Hoch, S., Dréze, X., & Purk, M. (1994). EDLP, hi-lo, and margin arithmetic. Journal of Marketing, 58(4), 16–27.CrossRef

Hurth, J. (2006). Angewandte Handelspsychologie. Stuttgart: Kohlhammer.

Internet Retailer (2015). Internet Retailer 2015 Europe 500 Guide.

Levy, M., & Weitz Grewal, B. A. D. (2014). Retailing management (9th edn.). New York: McGraw-Hill.

Morschett, D. (2002). Retail branding und Integriertes Handelsmarketing. Wiesbaden: Gabler.CrossRef

Morschett, D. (2013). Preispolitik im Online-Handel – Zunehmende Preiskonvergenz als Trend. Retail Consumer Goods Market Newsl, 4(2), 8–12.

Peterson, H. (2014). Amazon Changed The Price Of An Item 8 Times In A Single Day. Business Insider, August 1, 2014, accessed on June 23, 2015.

Rigby, D., Miller, K., Chernoff, J., & Tager, S. (2013). Digital Darwinism: Winning with the best of digital and physica. Bain Retail Holiday Newsletter, 2013(4), 1–14.

Rueter, T. (2014). The price is right – then it’s not. Internet Retailer, August 4, 2014. https://www.internetretailer.com/2014/08/04/price-rightthen-its-not?p=1. Accessed June 18, 2015.

Rueter, T. (2014). The price is right – then it’s not. Internet Retailer, August 4, 2014. https://www.internetretailer.com/2014/08/04/price-rightthen-its-not-2. Accessed June 25, 2015.

SAP; GfK Services Deutschland (2010). Preisoptimierung im deutschen Lebensmitteleinzelhandel, Walldorf – Nürnberg.

Simon, H., Gathen, A., & Daus, P. (2010). Retail pricing – higher profits through improved pricing processes. In M. Krafft & M. Mantrala (Eds.), Retailing in the 21st century (2nd edn., pp. 301–318). Berlin et al.: Springer.

Souza, K. (2014). Kantar Study: Wal-Mart beats Amazon as low price leader. The City Wire, January 14, 2014, accessed on May 5, 2015.

Statista (2015). Amazon.com – Statista Dossier.

The Economist (2011). The Walmart of the Web. The Economist, October 1, 2011, accessed on June 5, 2015.

Tuttle, B. (2015). Amazon prime membership should come with a warning. Time Online, January 28, 2015. http://time.com/money/3686039/amazon-prime-increased-spending/. Accessed June 25, 2015.

Valentino-DeVries, J., Singer-Vine, J., & Soltani, A. (2012). Websites vary prices, deals based on users’ information. Wall Street Journal Online, December 24, 2012. http://www.wsj.com/article_email/SB10001424127887323777204578189391813881534-lMyQjAxMTAyMDIwMzEyNDMyWj.html. Accessed June 18, 2015.

Vogel, B., & Rothenberger, J. (2014). Mal kostet der Staubsauger 159, dann 175 und plötzlich 168 Franken. Tagesanzeiger, http://www.tagesanzeiger.ch/wirtschaft/unternehmen-und-konjunktur/Mal-kostet-der-Staubsauger-159-dann-175-und-ploetzlich-168-Franken/story/27950392, September 23, 2014. Accessed June 18, 2015.

Wagner, U., Jamsawang, J., & Seher, F. (2012). Preisorientierte Aktionspolitik. In J. Zentes, B. Swoboda, D. Morschett & H. Schramm-Klein (Eds.), Handbuch Handel (2nd edn., pp. 585–607). Wiesbaden: Springer.CrossRef

Zolfagharifard, E. (2015). The secret behind Amazon’s low prices: Study reveals how e-commerce giant fools consumers by constantly changing costs. The Daily Mail Online, January 13, 2015. Accessed on February 5, 2015.

Titel: Pricing
verfasst von: Joachim Zentes
Dirk Morschett
Hanna Schramm-Klein
Verlag: Springer Fachmedien Wiesbaden
Buch: Strategic Retail Management
Print ISBN: 978-3-658-10182-4

Electronic ISBN: 978-3-658-10183-1

Copyright-Jahr: 2017
DOI: https://doi.org/10.1007/978-3-658-10183-1_13