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27.04.2017 | Onlinemarketing | Im Fokus | Onlineartikel

Marketing auf der Datenautobahn

Im Zuge der Digitalisierung liefert Marketing-Software immer bessere Prozesslösungen. Doch wie hilfreich ist Marketing-Automation und wo gibt es Innovationslücken?

23.03.2017 | Reputationsmanagement | Im Fokus | Onlineartikel

Gute Slogans – schlechte Slogans

Werbeslogans wecken Aufmerksamkeit, können humorvoll oder inspirierend sein. Doch nicht jeder Spruch hebt den Umsatz. Einige können sogar schaden.

17.03.2017 | Bankprodukte | Interview | Onlineartikel

"Bei Wroomer findet der Kunde schnell und einfach die beste Rate für sein Wunschauto"

Welche Geschäftsideen stecken hinter den Fintechs des Monats von Bankmagazin? Die ausgewählten Unternehmen stellen wir hier im Kurzinterview vor, heute Wroomer. 

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01.12.2017 | Research | Ausgabe 1/2017 Open Access

A novel coordinated resource provisioning approach for cooperative cloud market

Cloud computing has been the enabling technology for shifting mass scale computation and storage requirements from individually owned clients towards an on-demand and utility styled alternative that provides many services. However, cost of …

01.12.2017 | Research | Ausgabe 1/2017 Open Access

An autonomic prediction suite for cloud resource provisioning

One of the challenges of cloud computing is effective resource management due to its auto-scaling feature. Prediction techniques have been proposed for cloud computing to improve cloud resource management. This paper proposes an autonomic …

01.12.2017 | Research | Ausgabe 1/2017 Open Access

An exploration of the determinants for decision to migrate existing resources to cloud computing using an integrated TOE-DOI model

Migrating existing resources to cloud computing is a strategic organisational decision that can be difficult. It requires the consideration and evaluation of a wide range of technical and organisational aspects. Although a significant amount of …

01.12.2017 | Research | Ausgabe 1/2017 Open Access

Which dynamic pricing rule is most preferred by consumers?—Application of choice experiment

This study investigates consumers’ preference for dynamic pricing rules using a choice experiment. Among alternative electricity pricing rules, time of use (TOU) is most preferred by consumers, and our estimation results show that TOU has the …

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2017 | OriginalPaper | Buchkapitel

A Future Orientation

A keen interest in the future follows from the perception that managers are there to make decisions, and the teachings of management recommend strategies, budgets and calculations as means of controlling the future. This chapter emphasizes the …

2017 | OriginalPaper | Buchkapitel

Integrated Manufacturing Systems

This chapter describes the development of the manufacturing processManufacturing process since the mid-1960s when management turned to a more scientific approach. The introduction of computers found ready ground for their implementation. Computers …

2017 | OriginalPaper | Buchkapitel

Geographical Analysis of Emergency Evacuations in the Aegean Sea: Towards the Utilization of Big Data Analytics

Island areas in the Mediterranean constitute an important cultural and natural resource as well as spatial entities upon which dynamic activities, such as tourism, take place. The annual seasonality of tourist flows and the spatial fragmentation …

2017 | OriginalPaper | Buchkapitel

The New Industrial Organization

Economic Activity takes two alternative forms: the Market and the Firm. Economics is a social science that tries to explain how to generate wealth and how it is distributed. The firm is a social organization whose members decide to cooperate to …

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