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Aus der Redaktion

15.02.2017 | Kommunikation | Im Fokus | Onlineartikel

Die Grenzen des Neuromarketings

Werbezeit ist teuer. Erfolgssicherheit suchen die großen Marken im Neuromarketing. Doch ist das technisch Mögliche auch moralisch vertretbar?

17.01.2017 | Pricing | Im Fokus | Onlineartikel

Wie Sie ihr Preismanagement optimieren

Der steigende Preisdruck macht vielen Unternehmen zu schaffen. Welche Maßnahmen dagegen helfen und welche Effekte die Preiswahrnehmung beeinflussen.   82 Prozent der Unternehmen quer durch alle Branc ...

07.11.2016 | Wasserwirtschaft | Interview | Onlineartikel

"Benchmarking in der Wasserwirtschaft vergleichbarer machen"

Der Leistungsvergleich zwischen Unternehmen der Wasserwirtschaft ist inzwischen bewährte Praxis. Aber nicht alle machen mit, wie Hermann Löhner im Interview mit Springer Professional nachweist. 

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Weiterführende Themen




01.12.2017 | Research | Ausgabe 1/2017 Open Access

A refunding strategy: opportunistic user association with congestion-based pricing in macro-femto hybrid network

Femtocell technology addresses the severe problems of poor network capacity and indoor coverage. Meanwhile, the emergence of high-capacity air interfaces and dense deployment of small cells result in increasingly high backhaul cost in cellular …

01.03.2017 | 3DR Express | Ausgabe 1/2017

Simplification of 3D Graphics for Mobile Devices: Exploring the Trade-off Between Energy Savings and User Perceptions of Visual Quality

In 1997, Shafi et al. [ 41 ] predicted a need for dense, efficient and compact energy storage (i.e. batteries). Such storage would enable the existence of portable devices in the first place, and secondly, a decent operation time when not connected …

01.03.2017 | Original Paper | Ausgabe 1/2017 Open Access

National transport policy in Austria – from its beginning till today

All countries in Europe and elsewhere in the world struggle with similar problems regarding transport: Congestion and time losses, too few infrastructure, growing demand for mobility, growing demand in freight transport, shortcomings in financing …

01.03.2017 | Original Paper | Ausgabe 1/2017 Open Access

Appropriate national policy frameworks for sustainable urban mobility plans

The European Commission’s attitude to urban transport has changed dramatically in the last decade. Ten years ago, its approach was still influenced by the principle of “subsidiarity”: avoiding becoming involved in policies which could reasonably …

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2017 | OriginalPaper | Buchkapitel

Quantitative Data Analysis in Finance

Quantitative tools have been widely adopted in order to extract the massive information from a variety of financial data. Mathematics, statistics and computers algorithms have never been so important to financial practitioners in history.

2017 | OriginalPaper | Buchkapitel

Big Data Analysis on Clouds

The huge amount of data generated, the speed at which it is produced, and its heterogeneity in terms of format, represent a challenge to the current storage, process and analysis capabilities. Those data volumes, commonly referred as Big Data, can …

2017 | OriginalPaper | Buchkapitel

Emerging Cost Effective Big Data Architectures

Volume, velocity and variety of data is increasing at an unprecedented rate. There is a growing consensus that a single system cannot cater to the variety of workloads and real world datasets. As such, different solutions are being researched and …

2017 | OriginalPaper | Buchkapitel

Exploring the Purchase Experience of Assam Silk as a Memento Among the Tourists to Strengthen the Bond Between Visitors and Native People

Assam Tourism has a potential to provide a unique experience to tourists in addition to the known pilgrimage and forest resort to explore distinctive culture of the native people. Visitors purchase mementos like tea, bamboo crafts and they are …

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BranchenIndex Online

Die B2B-Firmensuche für Industrie und Wirtschaft: Kostenfrei in Firmenprofilen nach Lieferanten, Herstellern, Dienstleistern und Händlern recherchieren.

Zur B2B-Firmensuche



Digitale Markenführung mit Display-Advertising

Wie setzen Sie Display Advertising effektiv für die digitale Markenführung ein? Auf welche Kennzahlen kommt es bei Planung, Einkauf, Optimierung und Bewertung an? Dieser Auszug aus dem Fachbuch „Brand Evolution - Moderne Markenführung im digitalen Zeitalter“ (Springer Gabler, 2017) gibt Antworten! Jetzt gratis downloaden!