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Aus der Redaktion

09.07.2019 | Internet | Infografik | Onlineartikel

Werbung im Netz wächst am stärksten

Internet-Werbung von Markenartikelunternehmen wird schon in zwei Jahren erstmals die 50-Prozent-Marke der weltweiten Werbeausgaben überschreiten. Das zeigt Zenith im neuen Werbe-Forecast.

15.05.2019 | Fahrzeugakustik + NVH | Interview | Onlineartikel

"Mit unserem Know-how klappert es im E-Auto nicht"

Das Elektroauto ist anders: beim NVH-Verhalten und in Sachen Rohstoffverfügbarkeit. Warum dies so ist, erläutert Ralf Göttel, CEO von Benteler, hier für Springer Professional im Vorfeld des Print-Interviews für die ATZ 6/2019.

09.05.2019 | Markenführung | Im Fokus | Onlineartikel

Influencer wissen um ihren Marktwert

Es gibt zwar immer mehr Influencer, aber die Kooperationen werden dadurch für Unternehmen nicht günstiger. Worauf diese bei der Zusammenarbeit mit Influencern achten sollten, war eines der Themen der Hamburger Digitalmesse OMR 2019.

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Zeitschriftenartikel

01.12.2019 | Research | Ausgabe 1/2019 Open Access

Misallocation and manufacturing TFP in Ecuador: formal, semi-formal and informal firms

Resource misallocation can lower the aggregate total factor productivity (TFP). We use micro-data on manufacturing establishments from the Instituto Ecuatoriano de Estadística y Censos to quantify the differences in productivity and diagnose the …

01.12.2019 | Regular article | Ausgabe 1/2019 Open Access

Centrality in modular networks

Identifying influential nodes in a network is a fundamental issue due to its wide applications, such as accelerating information diffusion or halting virus spreading. Many measures based on the network topology have emerged over the years to …

01.12.2019 | Research | Ausgabe 1/2019 Open Access

Non-backtracking cycles: length spectrum theory and graph mining applications

Graph distance and graph embedding are two fundamental tasks in graph mining. For graph distance, determining the structural dissimilarity between networks is an ill-defined problem, as there is no canonical way to compare two networks. Indeed …

01.12.2019 | Theoretical article | Ausgabe 1/2019 Open Access

Managing the innovation legitimacy of the sharing economy

Sharing economy has become widespread globally as an innovative service business model. However, some of sharing economy’s socially irresponsible practices have led critics to challenge their legitimacy. Drawing upon legitimacy theory, this …

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2019 | OriginalPaper | Buchkapitel

What is Quantitative Intertextuality?

Intertextuality is the shaping of a text’s meaning by other texts.With roots in literary theory, the examination of this phenomenon has long been a fixture in disciplines in the humanities such as semiotics, comparative literature, classical …

2019 | OriginalPaper | Buchkapitel

Semantic Matching: Tracing Reuse by Meaning

Most typically, algorithms for intertextual analysis search for approximate lexical correspondence that can be described as paraphrase. In this chapter, we look at a complementary approach that more closely resembles the behavior of the reader …

2019 | OriginalPaper | Buchkapitel

Image Matching: Detecting the Reuse of Visual Elements

The phenomenon of intertextuality is not limited to just text. In the context of Kristeva’s theory, this idea applies to all semiotic systems, including visual representations. The world we regularly perceive, that which is wrought by …

2019 | OriginalPaper | Buchkapitel

Statistical Learning as a Model for Intertextuality

The diverse phenomena which have been treated under the label intertextuality can all be seen as aspects of a general human ability to extract statistical patterns from complex data.

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In eigener Sache

  • 09.07.2019 | 80 Jahre MTZ | In eigener Sache | Onlineartikel

    MTZ-Jubiläumsausgabe erschienen

    Die MTZ feiert 2019 ihr 80-jähriges Bestehen. Anlässlich dieses Jubiläums enthält die aktuelle MTZ-Ausgabe eine Sonderstrecke zum Thema "Innovative Antriebe". 

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