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15.05.2019 | Fahrzeugakustik + NVH | Interview | Onlineartikel

"Mit unserem Know-how klappert es im E-Auto nicht"

Das Elektroauto ist anders: beim NVH-Verhalten und in Sachen Rohstoffverfügbarkeit. Warum dies so ist, erläutert Ralf Göttel, CEO von Benteler, hier für Springer Professional im Vorfeld des Print-Interviews für die ATZ 6/2019.

09.05.2019 | Markenführung | Im Fokus | Onlineartikel

Influencer wissen um ihren Marktwert

Es gibt zwar immer mehr Influencer, aber die Kooperationen werden dadurch für Unternehmen nicht günstiger. Worauf diese bei der Zusammenarbeit mit Influencern achten sollten, war eines der Themen der Hamburger Digitalmesse OMR 2019.

04.04.2019 | B-to-B-Marketing | Interview | Onlineartikel

"Online-Marketing wird noch größeren Anteil am Marketing-Mix haben"

Wie beeinflusst die Digitalisierung Marketing-Investitionen von Unternehmen in einzelnen Kanälen? Dr. Andreas Bauer, bvik-Vorstand und Marketing-Stratege beim europäischen Roboter-Marktführer Kuka, erläutert im Interview den Paradigmenwechsel in der Branche.

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01.12.2019 | Research | Ausgabe 1/2019 Open Access

Misallocation and manufacturing TFP in Ecuador: formal, semi-formal and informal firms

Resource misallocation can lower the aggregate total factor productivity (TFP). We use micro-data on manufacturing establishments from the Instituto Ecuatoriano de Estadística y Censos to quantify the differences in productivity and diagnose the …

01.12.2019 | Regular article | Ausgabe 1/2019 Open Access

Centrality in modular networks

Identifying influential nodes in a network is a fundamental issue due to its wide applications, such as accelerating information diffusion or halting virus spreading. Many measures based on the network topology have emerged over the years to …

01.12.2019 | Theoretical article | Ausgabe 1/2019 Open Access

Managing the innovation legitimacy of the sharing economy

Sharing economy has become widespread globally as an innovative service business model. However, some of sharing economy’s socially irresponsible practices have led critics to challenge their legitimacy. Drawing upon legitimacy theory, this …

01.12.2019 | Point of View | Ausgabe 1/2019 Open Access

Additive manufacturing (“3D printing”) and the future of organizational design: some early notes from the field

In the human history of making things, there have been several major steps. In oversimplified terms, people can fabricate in three ways: subtraction (hammering a flint arrowhead or whittling a stick), molding (pouring gold into a sand mold or …

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2019 | OriginalPaper | Buchkapitel

Organising for Business in Finland

The notion that business models successful in India can be tweaked and transplanted in Finland is one of the leading causes of business failures of Indian investors in Finland. Those Indian companies that have succeeded engaged in adequate …

2019 | OriginalPaper | Buchkapitel

Organising for Business in India

Foreign firms have difficulty making sense of the complexities, diversity and ambiguities that they encounter in institutional interfaces in India. The crowds, the traffic, the pollution and the contradictions they need to resolve in everyday life …

2019 | OriginalPaper | Buchkapitel

Managing Institutional Differences in Finland–India Business

This chapter distinguishes institutional differencesInstitutional differences from cultural differences discussed in the previous Chap. 4 and introduces the important institutions in both countries in the context of enterprise formation and …

2019 | OriginalPaper | Buchkapitel

Managing Finland–India Cultural Differences

Managing cultural differencesManaging cultural differences is an important aspect of international business. This chapter introduces the distinctive cultural nuances of Finland and India and explains cultural dimensions on which Finland and India …

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