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2023 | Buch

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Product and Service Design Innovation

verfasst von: António Augusto Fernandes

Verlag: Springer International Publishing

Enthalten in: Springer Professional "Wirtschaft+Technik" , Springer Professional "Technik"

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Über dieses Buch

This textbook describes strategic product and service planning, introducing the concept of innovation. Linear models of product development are presented, and the product concept and system architecture generation are introduced. The responsiveness of the development process to uncertainty and complexity is covered, as well as ways of managing portfolios, programmes and projects. This textbook results from the author's experience of teaching more than 40 years. The methods described in the book have been taught and applied by the students. Examples of concept development projects of products and services carried out by the students are described, many of them revealing great creativity.

Inhaltsverzeichnis

Frontmatter

Chapter 1. Strategic Product and Service Planning

Abstract

The globalization and widespread adoption of digital technologies, by creating a strongly competitive environment at a worldwide level, has called into question management models and formulas which, in the past, ensured the success of many companies and organizations. Globalization has, not only facilitated the access to new markets and information, but has also increased competition, which has gone from being local to international, being sustained by new organizational forms, essential to the management of global supply chains. In this new context, the advances in knowledge in general and in new technologies and information in particular, are increasingly the levers of innovation and economic growth. Thus, in today’s world, it can be said that past success is no guarantee of future success.

António Augusto Fernandes

Chapter 2. Linear Models of Product Development

Abstract

The context in which companies have to operate today is highly dynamic and uncertain. On the other hand, many products have a high degree of complexity. These two aspects, uncertainty and complexity, require a paradigm shift in the way companies design their organizational structure and innovation processes. One answer may lie in the streamlining of internal processes, in order to adapt quickly and respond to the threats/opportunities arising from their current market positioning, with the products they offer, taking into account their assets (tangible and intangible) and their ‘core’ competencies.

António Augusto Fernandes

Chapter 3. Product Concept and System Architecture Generation

Abstract

The conceptual activity of developing a product is the most important phase of the system design process, since it is through it that it is possible to materialize the satisfaction of a need or to solve a problem (Blanchard and Fabrycky in Systems Engineering and Analysis. Prentice Hall, 2006; Cross 2001a; Pahl and Beitz in Engineering Design. A systematic approach. Springer, 1996; Ulrich and Eppinger in Product design and development. McGraw Hill, 2008; Ullman in The mechanical design process. McGraw Hill, 1997; Roosenburg and Eeckels in Product design: fundamentals and methods. John Wiley, 1996).

António Augusto Fernandes

Chapter 4. Service and Product-Service Systems Design

Abstract

Since the early nineteenth century, the economies of countries have moved from a structure based predominantly on agricultural production to the production of products, and since the mid-twentieth century to economies in which services have an increasing weight in the GDP (World Bank in World Development Indicators: Structure of output; Chesbrough Open services innovation, Jossey-Bass, Wiley, 2011): for example, in the USA, the service sector represented 76.9% in 2019 (World Bank in World Development Indicators: Structure of output, 2019).This trend is common to all countries, only the intensity of the transition varies.

António Augusto Fernandes

Chapter 5. Responsiveness of the Development Process to Uncertainty and Complexity

Abstract

Product development models provide a roadmap to transform an idea into a concept and a viable product.

António Augusto Fernandes

Chapter 6. Managing Portfolios, Programmes and Projects

Abstract

A project is a temporary undertaking to create a product, a service or more generally an outcome (PMBOK in A Guide to the Project Management Body of Knowledge, Project Management Institute, Newton Square, PA, 2013). The temporary nature of a project means, that its duration is limited in time, regardless of whether the outcome is positive or negative. In this context the project may end according to plan or may simply be cancelled prematurely. However, the outcome of the project, if successful, can lead to the creation of a lasting product or service, with social, economic or environmental implications, that in many cases last for centuries or even millennia.

António Augusto Fernandes

Chapter 7. Sensing and Collaborative Networks

Abstract

Traditionally, innovation management is based on the analysis and identification of promising opportunities and the development of plans that allow their materialization: to achieve this goal it is necessary to identify the key strategic technologies and define a roadmap of their foreseeable evolution in the future (MacCormack 2006; Tennenhouse 2004).

António Augusto Fernandes

Titel: Product and Service Design Innovation
verfasst von: António Augusto Fernandes
Verlag: Springer International Publishing
Electronic ISBN: 978-3-031-12774-8
Print ISBN: 978-3-031-12773-1
DOI: https://doi.org/10.1007/978-3-031-12774-8

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