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Product Development Strategy provides a concise theoretical and analytical discussion relating to the theory and practice of strategy, innovation capacity, and entrepreneurial performance. The book discusses an innovative perspective which provides a practical insight into the field of product development strategy.

Inhaltsverzeichnis

Frontmatter

1. Introduction

Abstract
Recently product development topics have become attractive to academics as well as practitioners in the field of strategic management. This book focuses mainly on product development strategy in small and medium-sized enterprises (SMEs). It provides a theoretical discussion, as well as empirical results, of the factors associated with product development strategy. This chapter introduces the research topic and the areas it covers in management and business. It outlines the research background and rationale of the study and covers a broad range of literature on product development strategy, innovation capacity and firm entrepreneurial performance theories and concepts. The objective of the study and the research questions are also stated, with some suggestions on how these might cover the gap in the literature reviewed and previous studies, enabling the research questions to be answered. This chapter reviews the methodology and the research design, and briefly describes the outline of the survey. Finally, the chapter ends by explaining the structure of the book.
Mina Tajvidi, Azhdar Karami

2. Literature Review

Abstract
This chapter covers theories, frameworks and models to conceptualize product development strategy, innovation capacity and entrepreneurial firm performance concepts in the context of small and medium-sized enterprises. The first part of this chapter outlines the historical and contemporary issues regarding strategic management and directions, innovation capacity and entrepreneurial firm performance. The second part reports on prior studies which have investigated the links between product development strategy and innovation capacity, innovation capacity and entrepreneurial firm performance, and strategic directions and entrepreneurial firm performance, and also shows how the research hypothesis developed. The chapter ends with a summary.
Mina Tajvidi, Azhdar Karami

3. Research Strategy

Abstract
This chapter sets out the various steps that are necessary in executing this study and thereby satisfying its objectives. It aims to explain in detail all aspects of the research, with particular reference to all of the key theoretical and practical issues involved. This chapter discusses the research design and methodology and the survey. Various research philosophies and approaches presented in literature will be discussed with focuses on their application to this study. This chapter is composed of seven sections which cover the research objectives and questions, research philosophy, research approach, research strategies, research choices, research time horizons, and research techniques and procedures. Each sub-section of this chapter covers one of these aspects of the research. The first sub-section addresses the objective and questions of the study. The first sub-section addresses the objective and questions of the study. The second sub-section presents the research methods and strategy and includes research philosophy, research approach, research design, data collection process and constructing the questionnaire. The third sub-section addresses the conceptual framework and research variables. The fourth sub-section presents the characteristics of SMEs. The fifth sub-section reveals the proposed model and hypotheses. The sixth sub-section presents the research choice and data analysis.
Mina Tajvidi, Azhdar Karami

4. Product Development Strategy

Abstract
This chapter discusses the new product development (NPD) strategy in the firms studied. It begins with a theoretical discussion of new product development strategy and covers a wide range of theories and conceptual frameworks in developing new product concepts. The associated theoretical models such as product life cycle and new product process are discussed in detail. The chapter covers the findings of the empirical research on product development strategy and firm performance in the firms studied.
Mina Tajvidi, Azhdar Karami

5. Innovation Capacity

Abstract
This chapter provides a theoretical framework and the results of empirical research on innovation capacity. It also discusses the moderating role of innovation capacity in the relation between product development and entrepreneurial firm performance. The chapter begins with a discussion of innovation capacity in SMEs, and provides a critical analysis of product innovation, process innovation and R&D in high-tech SMEs. The relationship between innovation capacity and entrepreneur-ship is also discussed. The discussion then focuses on the moderating role of innovation capacity in facilitating product development and consequently increasing entrepreneurial firm performance.
Mina Tajvidi, Azhdar Karami

6. Entrepreneurial Firm Performance

Abstract
This chapter discusses entrepreneurial firm performance in high-tech small and medium enterprises. The chapter begins with a broad discussion of entrepreneurship in SMEs. Then a comprehensive conceptual framework of study is introduced and discussed. The chapter also provides empirical analysis of the proposed research framework. There is a detailed discussion on the relationship between innovation and entrepreneurship. Different aspects of entrepreneurship, including risk taking and proactivity, are discussed. Then the discussion focuses on the relationship between entrepreneurship and product development strategy. Finally the relationship between innovation capacity and entrepreneurial firm performance is discussed.
Mina Tajvidi, Azhdar Karami

7. Final Lessons and Conclusion

Abstract
The main objective of this book was to examine the effect of new product development strategy on entrepreneurial performance in high-tech SMEs in the UK. Chapter 1 introduced the objective and scope of the study. It also gave an overview of the main studies in the areas of new product development and entrepreneurial firm performance. Then it discussed the research objectives and questions and a brief methodological view of the study. Chapter 2 discussed strategic management in the context of small and medium-sized enterprises. It covered the theories and definitions of strategy and strategic management, product development and new product development strategies in SMEs. This chapter also reviewed the concepts of innovation and entrepreneurship. It discussed the innovation model, innovation capacity and entrepreneurial firm performance. Chapter 3 began with an outline of the research objectives and questions. It introduced the research philosophy, approach and design of the research. Then it provided the proposed conceptual model and hypotheses about the relationship between new product development and entrepreneurial performance in SMEs. It ended with the data analysis plan for the study. Chapter 4 reviewed the objectives and process of product development in firms. It also discussed the relationship between product development and product life cycle, management resources innovation and performance.
Mina Tajvidi, Azhdar Karami

Backmatter

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