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Über dieses Buch

This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety.​



Chapter 1. Variety in the Automobile Industry

The automobile manufacturing industry, along with its dealers and suppliers, is one of the industry that most contributes to the American economic growth: it generates about 3.7 % of American GDP by producing and selling new light vehicles, a level of output higher than any other industry of comparable aggregation.
Marco Guerzoni

Chapter 2. The Economics of Variety

In this chapter, I review the theoretical basis for the economic analysis of variety. The goal of this chapter is twofold: I want to position critically my work and developed few useful concepts. In particular, I will describe two approaches to the issue of variety and point out their different conclusions on the nature of variety generation and its limits.
Marco Guerzoni

Chapter 3. Empirical Analysis

The aim of this book is to shed some light on the process of variety generation in the US automobile industry. The existence of the peculiar niche market of specialty components for vehicles allows the development a new techniques for the analysis as explained in following paragraphs.
Marco Guerzoni


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