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Erschienen in:
Relations Between the Use of Modern Technology and the Financial Results of the Financial Service Sector in Poland Kapitel lesen Erstes Kapitel lesen

2019 | OriginalPaper | Buchkapitel

Profiling User’s Personality Using Colours: Connecting BFI-44 Personality Traits and Plutchik’s Wheel of Emotions

verfasst von : Katarzyna Kabzińska, Magdalena Wieloch, Dominik Filipiak, Agata Filipowska

Erschienen in: Information Systems Architecture and Technology: Proceedings of 39th International Conference on Information Systems Architecture and Technology – ISAT 2018

Verlag: Springer International Publishing

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Abstract

Personalisation and profiling are of interest of every entity that deals with clients, users, etc. Profiling may concern interests, preferences, demographics, etc. This study is concerned with the issue of user’s colour preferences emerging from his personality. Connections between outcomes of the survey on the BFI-44 Personality Traits and 8 colours inspired by representations of Plutchik’s Wheel of Emotions were analysed based on responses of 144 respondents. The results were analysed by application of the Apriori algorithm for different personality traits and compared with outcomes of a previous analysis applying linear regression on this data.

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Vorheriges Kapitel Project Management Practices in Polish Nonprofit Organisations
Nächstes Kapitel Research Project Planning Based on SCRUM Framework and Type-2 Fuzzy Numbers
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Metadaten
Titel
Profiling User’s Personality Using Colours: Connecting BFI-44 Personality Traits and Plutchik’s Wheel of Emotions
verfasst von
Katarzyna Kabzińska
Magdalena Wieloch
Dominik Filipiak
Agata Filipowska
Copyright-Jahr
2019
Buch
Information Systems Architecture and Technology: Proceedings of 39th International Conference on Information Systems Architecture and Technology – ISAT 2018

Print ISBN: 978-3-319-99992-0

Electronic ISBN: 978-3-319-99993-7

Copyright-Jahr: 2019

DOI
https://doi.org/10.1007/978-3-319-99993-7_33