Promotion of Educational Services in Social Networks

At present, social networks are very popular among young people. The volume of investments of such projects reaches several billions American dollars. As a result of a lot of studies, it has been determined that 75% of all users of the Internet have accounts in social networks, so they could be considered a platform for promoting various commercial and social projects. The world economy has directions of activities, professional communities, and separate specialists that deal with promotion in social networks. However, a lot of companies prefer a conservative approach to marketing and do not use the potential of such innovational methods. At the same time, modern conditions of market’s functioning lead to more active usage of modern methods, which gradually oust the traditional approaches of promotion. The purpose of the research is to determine potential possibilities of promotion of educational services in social networks. The authors determine the factors of innovational marketing tools and large potential of the Russian segment for target work with potential consumers. As a result of the research by the example of the programs of Faculty of management of Southern Federal University (Rostov-on-Don, Russia), economic expedience of using innovational marketing technologies for determining the demand among young people and attracting potential students is substantiated.