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Erschienen in:
2015 | OriginalPaper | Buchkapitel
Psychological Time Perspective Differences: A Look at Young Malaysians and Americans using the Fast Scale
verfasst von : Jay D. Lindquist, Paul M. Lane, Carol F. Kaufman
Erschienen in: Proceedings of the 1993 World Marketing Congress
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Research was conducted on the psychological time perspectives of Malaysian and U.S. students to better understand the differences between the two groups and to provide the bases for a discussion of consumer behavior and future research implications. The “FAST” test, suggested by Settle and Alreck (1991), was the four dimensional measurement tool used. It was found that differences in psychological perspective exist in such areas as future/past orientation, sense of boredom, activity levels, need to plan/schedule and staying with a task until done. Consumer behavior and future research implications are offered.