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Erschienen in:
2015 | OriginalPaper | Buchkapitel
Public Relations Theory: Past, Present and Future
verfasst von : Carl H. Botan, Ph. D., Janey G. Trowbridge, Ph. D.
Erschienen in: Handbuch der Public Relations
Verlag: Springer Fachmedien Wiesbaden
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Public relations is one of the fastest growing – and fastest changing – professional practices, with jobs expanding in many countries. For example, on the corporate side in the United States, » employment of public relations specialists (non-managers) is expected to grow 24 percent from 2008 to 2018, much faster than the average for all occupations (U. S. Bureau of Labor Statistics 2011). Corporate public relations trends in most of the EU have followed the same course as in the U. S. over the last few decades.