Public Relations

Because of COVID-19 in the world, enterprises and consumers pay more and more attention to environmental protection, food safety and health issues. The purpose of this paper is to take China's food company as an example to study the impact of CSR …

Emerging technologies, such as Artificial Intelligence (AI), Machine Learning (ML) and robotics have accelerated the march towards widespread automation in many industries and domains. This trend has become increasingly apparent over the past …

This study examines the internal and external factors affecting behavioral intention of online donation and word-of-mouth via crowdfunding sites. The conflicting findings from the literature provided rationales and several key variables for this …

Emotional AI is an emerging technology used to make probabilistic predictions about the emotional states of people using data sources, such as facial (micro)-movements, body language, vocal tone or the choice of words. The performance of such …

ADR merely institutionalizes a system of multi-party bargaining in which third-party neutrals assist disputants ascertain individual interests. The rapid growth of ODR has precipitated more changes in the administration of justice. Digital systems …

AI is transforming the way the world innovates and creates demanding extensive investment in the needed digital and physical infrastructure. AI can reproduce physical human processes through machines, making routine tasks more competent. The …

Die Inhaltsanalyse ist diejenige Methode, die in der Kommunikationswissenschaft am weitesten verbreitet ist. Die Kommunikationswissenschaft ist sozusagen die Wissenschaft, die Inhaltsanalysen kultiviert und auch weiterentwickelt hat. In den …

This chapter outlines China’s BRI strategic narratives up to the Second Belt and Road Forum. It first documents the introduction of the BRI, contextualises the Belt and Road Forums and provides a broad overview of the main BRI strategic narratives …