2015 | OriginalPaper | Buchkapitel
Purchasing Tasks: A Classification Schemata
verfasst von : George W. Wynn, David P. Campbell
Erschienen in: Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
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In a 1973 article, Kotier outlined and explained an all inclusive set of demand situations or "demand states" of continuous order which the marketing manager may face. These states of demand were: Negative, No, Latent, Faltering, Irregular, Full, Overfull, and Unwholesome. Using parallel terminology, this article shows how Kotier’ s construct can be broadened to include the states of purchasing management.